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Digital Ad Specifications
Accepted Media:
MAC and PC: 3-1/2" Floppy, ISO 9660 CD-ROM, 2 GB Jaz, 100 Mb Zip, 230 Mb 3-1/2" Optical.
BARCO: Exabyte, DLT, CD-ROM, Floppy
All media should be labeled with publication name, contact person, and return address. CD-R's and
floppies will not be returned unless requested.
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Preferred Applications:
MAC or PC; Adobe Acrobat, Quark Xpress, Adobe Illustrator, Macromedia Freehand, Adobe Photoshop, Adobe Pagemaker.
BARCO: Version 9.3 or later
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Preferred File Formats:
Barco GRS and GRC, Barco CT, PDF, QXD,
EPS, TIFF, PM6
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Document Specifications:
All files should be the proper page size with 1/8" bleeds, if required. All color should be in
the CMYK color space. Menu styles should not be applied to type. Adobe Type 1 and Truetype
fonts are recommended. PDF files should be distilled using the joboptions file available
from our web/FTP site.
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Art File Specifications:
All files should be EPS or TIFF format in the CMYK color space. Type should be converted
to outlines. Do not apply compression or create JPEG or DCS files. Raster files should be
a minimum effective resolution of 300ppi An EPS file should not be ³nested² in another EPS
file. Please furnish a color hardcopy of the highest quality possible.
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Furnished Film Specifications
Publication Trim Size:
9"x10-7/8"
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Film Requirements:
Composite, .004", 150 line screen, RRED negatives.
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Bleed:
1/8"
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Proofs:
One analog or digital halftone proof should be supplied with film.
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Densities:
The sum of the densities of all four colors should not exceed 320%.
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Production:
Sheetfed offset, color rotation KCMY.
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Production Capabilities
Bleed:
Available for all units except units which are smaller than 1/3 page; no additional charge required.
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Preprinted Inserts:
Acceptable in units of two or more pages; sample must be submitted for publisher's approval.
Priced at the open black & white rate less applicable multi-page discount.
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Gatefolds:
Full page gatefolds available. Please consult with the advertising department
for rates and review of mechanical specifications.
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BRC's:
Available on a limited basis when accompanied by a minimum of one full page ad. Rates and mechanical specifications are available upon request.
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