Pro will cover the entire spectrum of the professional athlete's life off the field. From relationships to career planning to investing to personal profiles. The magazine will be organized in three sections:

UP FRONT:
Editor's Column, Letters From Readers, News From The World of Sport, Pro Shop (product reviews)

FEATURES:
Pro Inc. (profiles of athletes in business, Pro Active (chairty, philanthropic efforts of athletes), Pro files (athlete profiles), etc.

COLUMNS/DEPARTMENTS:
Sports Psychology, Exotic Travel, Fashion, Career Advice, Profiles in Personal Style, Home Tours


Editorial Calendar 2000

Publishing Date Closing Date Distribution Date
Spring 3/22 April
Summer 5/5 June
Fall 8/4 September