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The mission of Street & Smith's Pro magazine is to be the information link for
professional athletes - the core component of the sports industry. Our goal is to provide
authoritative coverage of the lifestyle issues and concerns that are unique to those who
earn their livelihood in the competitive sports arena. Pro will focus on professional
athletes as positive, productive people who are the cultural icons of the new millennium.
Street & Smith's Pro will entertain and amuse its readers while providing useful
information about the benefits gained and the life situations created through athletic
achievement.
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