The mission of Street & Smith's Pro magazine is to be the information link for professional athletes - the core component of the sports industry. Our goal is to provide authoritative coverage of the lifestyle issues and concerns that are unique to those who earn their livelihood in the competitive sports arena. Pro will focus on professional athletes as positive, productive people who are the cultural icons of the new millennium. Street & Smith's Pro will entertain and amuse its readers while providing useful information about the benefits gained and the life situations created through athletic achievement.